Open Source WordPress Analytics
If you are looking for open source WordPress analytics, Koko Analytics gives you a simple, privacy-friendly way to track website traffic directly inside WordPress.
Unlike hosted analytics platforms, Koko Analytics does not rely on an external service to collect or process your visitor data. The plugin runs on your own WordPress site, stores analytics data in your own database, and gives you clear insight into your most important traffic metrics.
Koko Analytics is fully open source and licensed under the GNU General Public License, the same license family used by WordPress itself. That means you can run it, inspect the source code, share it, modify it, and contribute improvements.

Why choose open source WordPress analytics?
Open source analytics software gives you more control over how your website data is collected and handled.
With Koko Analytics, the tracking code and plugin source are public. You do not have to trust a black-box analytics provider or send visitor data to a third-party platform just to understand how your WordPress site is performing.
That makes Koko Analytics a strong choice if you want:
- Analytics built specifically for WordPress
- Full access to the plugin source code
- No dependency on external analytics services
- A lightweight alternative to Google Analytics
- Privacy-friendly traffic statistics
- Simple reports inside your WordPress dashboard
What makes Koko Analytics open source?
Koko Analytics is released under the GNU General Public License, version 3 or later.
This open source license gives you the right to run, study, share, and modify the software. You can inspect how tracking works, review how data is stored, fork the project, contribute changes, or build your own modified version.
The source code is available on GitHub: github.com/ibericode/koko-analytics
The full license text is available here: GNU General Public License v3.0
Open source WordPress analytics without external tracking
Many analytics tools require you to load a third-party script from an external platform. That can add weight to your pages and send visitor data outside your WordPress site.
Koko Analytics works differently. It is a WordPress analytics plugin that runs locally on your site. Your analytics data stays under your control, and the plugin is designed to stay lightweight.
For site owners who want useful traffic statistics without adding a complex hosted analytics platform, this makes Koko Analytics a practical open source alternative.
Is Google Analytics open source?
No. Google Analytics is proprietary software that runs on Google’s infrastructure.
You can add the Google Analytics tracking script to a WordPress site, but you cannot inspect or control the full software stack behind the service. For some site owners, that lack of transparency is a problem.
Koko Analytics takes the opposite approach: the plugin source code is public, the software runs in WordPress, and your website analytics remain under your control.
Is Koko Analytics Pro open source too?
Yes. Koko Analytics Pro is released under the same open source license as the free plugin.
That means both the free and paid versions follow the same open source principles: transparency, user freedom, and control over the software running on your WordPress site.
Get open source analytics for WordPress
If you want open source WordPress analytics without external tracking services, Koko Analytics is built for exactly that.
It gives you essential website statistics, keeps ownership of your data with you, and fits naturally into the WordPress dashboard.