Lightweight WordPress analytics for a fast site

Koko Analytics is a lightweight anaytics plugin for WordPress. Its tracking script is only 500 bytes before compression, orders of magnitude smaller than Google Analytics. All heavy lifting is performed in a background process so it does not impact performance for your visitors. And data is stored in a way that does not bloat your database over time, with just a single database entry per page per day.

Having a fast loading site is one of the key elements of modern web development – it’s even a ranking factor for search engine nowadays. Koko Analytics will reduce your page weight and help prevent your site from loading slow.

Replacing your website analytics script from Google Analytics to a local and lightweight WordPress analytics tool such as Koko Analytics can have a significant impact on page load times and the carbon footprint of your pages.

Why performance matters

Why is site speed an important factor to consider and how does a lightweight analytics tool play into this?

1. People are impatient.
   The slower your site loads, the more likely it is that your visitor will lose interest and click away.
2. Performance is a ranking factor for search engines now.
   A slower site may result in lower search rankings and getting fewer visitors from search than a faster loading site.
3. Faster is more energy efficient.
   Generally speaking, a faster website emits less carbon than a slow site.

How lightweight is Koko Analytics?

We care about performance and truly think that if you are using WordPress, Koko Analytics is the best performing plugin that allows you to keep track of essential visitor metrics.

1. Lightweight tracking script
   The tracking script that is required on all your page is less than 1 kilobyte in size, which is orders of magnitude smaller than the Google Analytics script is.
2. Optimized data collection endpoint
   Koko Analytics comes with an optimized endpoint that bypasses WordPress entirely, greatly speeding up data collection.
3. Efficient long-term data storage
   Because Koko Analytics only stores aggregated counts per day, your database does not fill up over time.
4. First-party assets
   Because Koko Analytics runs entirely on your own servers, no third-party network requests or external DNS look-ups are necessary.