Koko Analytics: Open Source WordPress Analytics

If you’re searching for open-source WordPress analytics, Koko Analytics is a lightweight, privacy-first analytics solution built specifically for WordPress — no external services required.

Koko Analytics is fully open source and licensed under the GNU General Public License (the same license that WordPress uses), meaning you’re free to run, inspect, share, and modify the source code.

What does it mean to be open-source software?

Being open-source software means that Koko Analytics is licensed under an open-source software license, granting you certain rights.

In the case of the GPL license this means you have the right to run, inspect, share and modify the source code of the plugin. This provides a level of freedom and transparency that closed-source analytics software simply can’t match.

Our source code is available on GitHub. You can read the code, start your own fork, contribute changes for us to review, access earlier versions or even distribute a modified version of it should you wish to do so.

What open-source license is Koko Analytics released under?

Koko Analytics is open-source software released under the GNU General Public License, version 3 or later. You can find the complete license text here. This is the same open-source license that WordPress itself uses.

Is Google Analytics open source too?

No. Google Analytics is a closed-source / proprietary software product that runs on their own servers.

With a closed source software product like that, there is simply no way of knowing or controlling what is truly going on behind the scenes when you’re using the Google Analytics tracking script on your website.

Is Koko Analytics Pro also open-source software?

Yes. Koko Analytics Pro is released under the same software license as the free plugin.