Simple WordPress analytics to measure site traffic
The goal of Koko Analytics is to provide you with all the most important website traffic metrics in a simple dashboard, directly inside WordPress.
We think website analytics can be simple and intuitive. Gone are the days of slapping Google Analytics on a site only to barely look at it because of how complicated the interface is.
Koko Analytics presents you with all the most insightful statistics on a single dashboard page. Here’s an example.
What are web analytics
Web analytics is about measuring how people use your site: what pages they visit, how long they stay, where they came from, and how they behave. With the right metrics, you can spot growth opportunities and fix problem areas.
But many popular analytics platforms overcomplicate: dozens of metrics, a multitude of reports and layers of menus. That complexity can be overwhelming, especially for bloggers and small businesses.
Koko Analytics is different. We focus on what truly matters, so you can spend your time where it matters instead of navigating complex analytics dashboards.
The problem with traditional analytics tools
Tools like Google Analytics come with a lot of features, but with a cost:
- Cognitive overload: dozens of menus, hundreds of metrics. Many you don’t even need or use.
- Performance drag: heavy tracking scripts can slow down your site and impact your rankings.
- Privacy complications: cookie banners, data agreements.
Many site owners end up using only a very small subset of the features provided Google Analytics. More often, the analytics dashboard is avoided altogether.
Koko Analytics is a simple analytics tool
- Essential metrics only
You’ll see total visitors, pageviews, top pages and top referrers. That’s often enough for most sites. - A single dashboard view
No nested menu’s or hidden reports. Everything is visible at a glance. - Quick filters, date ranges, time period comparisons
Want to see trends over the last 4 weeks, 3 months or year over year? Easy! - Optional advanced tracking with Koko Analytics Pro
When you’re ready, you can use more advanced features like event tracking or geo-location with Koko Analytics Pro.
Built specifically for WordPress
Koko Analytics is not just easy to use because of its focus on essential features. Being built specifically for WordPress means you can see your statistics right in your WordPress admin area. No extra logins, no third-party services.
Because Koko Analytics is open source software you’re free to audit, improve or even modify parts of it.
Simple is fast
The tracking script for Koko Analytics is very lightweight – clocking in at just under 1 kilobyte.